Google Maps leads for home service contractors. We build your website and run your Google Business Profile.
Google Maps leads for home service contractors. We build your website and run your Google Business Profile.
DRAFT: pending legal review
Last updated: October 5, 2026
These terms apply to your use of wrenlocal.com and to the services we provide to clients. They are provided by Wrenlocal ("we", "us"). We are operated by [TODO: legal entity name and mailing address].
If you are a client, these terms are part of your agreement with us together with your proposal, order or signed agreement (together, the "Agreement"). If your proposal conflicts with these terms, the proposal applies to that point. By using the site, asking for a service or paying an invoice, you agree to these terms. If you are agreeing for a business, you confirm that you have authority to bind it.
We build custom websites, manage Google Business Profiles, build and monitor business listings, set up lead automations, manage Google Ads and Local Services Ads, and report on results, as described in the package the client chooses on the pricing page or in the proposal. Fully Managed Local SEO and Fully Managed Google Ads are separate packages. Optional add-ons such as backlinks and citation cleanup are sold separately and described when we quote them.
Anything not listed in the package or proposal is not included. We may suggest extra work, and we will quote it before we do it.
Advertising spend is separate from our management fee. It is paid directly to Google from an advertising account that belongs to the client, and we do not take a percentage of it. We recommend a minimum of $1,500 a month in spend to give campaigns enough data to improve, but the budget is the client's choice. The client is responsible for the ad spend Google charges within the budget the client approved, and we do not guarantee any number of leads, any cost per lead or any return on ad spend.
Local Services Ads are managed under the same management fee. Google decides whether a business qualifies, and it may require licences, insurance and background checks. The client must supply accurate documents and keeps full control of the accounts.
The Local SEO package and the Google Ads package are month to month, with no minimum term. The client may cancel at any time by telling us in writing through our Contact page or by replying to a billing email. Cancellation takes effect at the end of the current billing month, and we will not charge for the following month.
When service ends, we stop the monthly work. The client keeps their domain name, their Google Business Profile, their Google Ads account, the listings we built and everything they gave us. We will give the client a copy of the text and photos on the website on request.
The website is custom-built for the client and hosted by us as part of the monthly package. While the client is active, the client may use it. Because there is no up-front build fee, the website remains ours to host and maintain until the client buys it out.
If the client leaves and wants to keep the website, the client may buy it out for a one-time buyout fee. We give the client the amount in writing before the service starts. After the fee is paid, we hand over a working copy of the website and everything needed to host it elsewhere. Third-party software, fonts, images and tools are provided under their own licences and may need to be licensed or replaced by the client.
If the client leaves and does not buy out the website, we may take it offline after 30 days' notice. The client owes nothing for the buyout, keeps their content, domain and Google Business Profile, and we will give them a copy of their text and photos.
After the website is live, the monthly fee includes up to 2 hours of our time each month for updates the client asks for, and one new page every three months. We aim to finish update requests within 2 business days. Unused time does not carry over to the next month.
To do the work we need accurate information and timely access. The client agrees to:
The client owns the content they give us, such as text, photos, logos and reviews. The client gives us permission to use it to provide the services, to publish it on the website, profile, listings and ads, and to host and back it up. The client promises that they have the right to give us the content and that it does not break anyone's rights or any law. We may use the client's name, logo, results or testimonial in our own marketing only with the client's written permission, and the client may withdraw that permission at any time for future use.
Our work depends on platforms we do not control, such as Google, Meta, hosting and messaging providers, and directories. They set their own rules, can change them, and can limit or suspend accounts. We are not responsible for their decisions, outages or changes. If a Google Business Profile is suspended, we will ask the client for the documents Google requires and file the appeal, but Google makes the decision and we cannot promise a profile will be reinstated.
Some plans include automations such as missed-call text-back, lead follow-up and review requests. They work through a phone number connected to our system. Connecting the client's main number is the client's choice, and we can use a separate number or leave this part out.
Texting and calling people is regulated by laws such as the TCPA and by carrier rules. The client is responsible for having the right to contact the people involved and for what the client tells us to send. Carriers require business texting numbers to be registered, which can take time, and replies of STOP are honoured automatically. Nothing we say is legal advice.
We help clients ask real customers for reviews and reply to them. We never write fake reviews, and we never offer a discount, gift or other reward in return for a review. Google may remove reviews or show warnings if it finds that rules were broken, and we are not responsible for that.
Search rankings, calls, leads and sales depend on many things we do not control, including Google's decisions, competition, seasons, the client's prices and how quickly calls are answered. Results vary by industry, city and local competition. We do not guarantee any ranking, number of calls, number of leads, return on investment or any timing. Reports and examples are based on data from Google and our own tools and may contain errors or gaps, and past results do not guarantee future results.
We own our website templates, code, software, methods, ranking reports and other materials, and grant clients a limited right to use the reports and any website we host for them for their own business while the Agreement is in force or after a buyout. We may use general know-how we gain from the work. Nothing in these terms gives either side the other's trademarks.
Each side will keep the other's non-public business information confidential and use it only for the Agreement, except where the law requires disclosure. Our Privacy Policy explains how we handle personal information. Where we handle information about a client's customers, we do so on the client's behalf and only to provide the services.
Do not misuse the site, try to access it, scan it or interfere with it without permission, submit false information or someone else's information, or use it to send spam. We may block access to anyone who does.
The site and services are provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement and uninterrupted or error-free operation.
To the fullest extent the law allows, we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, even if we were told they were possible. Our total liability for any claim connected with the services is limited to the management fees the client paid us in the 3 months before the claim arose. This does not limit liability that cannot be limited by law. Advertising spend paid to Google is not our fee and is not part of any claim against us.
The client will defend and cover us against claims, losses and costs that come from content or instructions the client gave us, from the client's breach of these terms or of the law, or from messages or ads the client asked us to send or run.
Either side may end the Agreement if the other seriously breaks it and does not fix the problem within 10 days of written notice. We may also end it at once if the client uses the services for something unlawful or abusive, or the client's accounts are shut down by a platform for rule breaking in a way that stops us doing the work. Sections that by their nature should continue, such as ownership, fees owed, confidentiality, liability and the buyout, continue after the Agreement ends.
If there is a disagreement, please contact us first and give us 30 days to try to resolve it informally. These terms are governed by the laws of [TODO: governing state] without regard to its conflict-of-law rules, and the courts located in [TODO: county and state] will have exclusive jurisdiction, unless the law says otherwise.
These terms and the proposal are the whole agreement between us about the services and replace earlier discussions. If part of these terms is found unenforceable, the rest still applies. If we do not enforce a term, we do not give up our right to do so later. The client may not transfer the Agreement without our written consent. We are not responsible for delays caused by events beyond our reasonable control. We may give notices by email or through the site, and the client may give notice through our Contact page.
We may update these terms. The date at the top shows the latest version. For existing clients, changes that reduce what they get or increase what they pay take effect after at least 30 days' notice, and the client may cancel before then.
Questions about these terms: contact us through the form on our Contact page (wrenlocal.com/contact/).