Google Maps leads for home service contractors. We build your website and run your Google Business Profile.

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Google Business Profile management for contractors and home services

Your Google Business Profile, set up right and kept in shape

Your Google Business Profile is the listing that shows on Google Maps, with your reviews, your photos and the call button. For most service businesses it is seen before the website is. We set it up the way Google asks for and keep it current.

  • You stay the Owner. We are added as a Manager.
  • A new Google post every week, and a reply to every review
  • Set up and managed inside Google's own rules
  • A ranking map every month to show the result
  • Included in the $597 a month package, with no setup fee
Get free ranking report See pricing
Example
  • Month to monthNo long contract
  • You own your accountsDomain, Google profile, ad account
  • A report every monthSee what changed
  • Since 2018A dedicated team's experience

What we manage on your profile

Each part of the profile, what we do with it, and the Google rule that matters for it.

What we doWhat Google says
CategoriesChoose the main category that best describes your business, and only the extra ones that truly fit.One primary category and up to ten in total. Pick what the business is, and use as few as possible.
Business nameKeep it as your real business name.The name must match the one on your signs, website and paperwork. No added services, cities or slogans.
Service areaSet the cities and areas you actually serve, and hide your address if customers do not come to you.Up to 20 service areas, set by city or postal code, within about two hours' drive of where you are based.
Services and descriptionList the services you offer and write a clear description of the business.The description can be up to 750 characters. Services are chosen from Google's list or added by you.
PhotosAdd real photos of your work, your crew and your trucks, and keep adding new ones.Photos should be in focus, well lit and not heavily edited.
HoursKeep your hours right, including holidays.Special hours cover holidays without changing your regular hours.
PostsPublish a new post on your profile every week.Posts can be updates, offers or events. Posts older than six months are archived.
Review requestsSet up an automatic review request that goes to every customer after the job.Asking is allowed. Paying or rewarding for reviews is not, and neither is asking only the happy customers.
Review repliesReply to every review, good or bad.Google advises short, professional replies, and honest ones to negative reviews.
Search termsRead the searches people used to find you, and tune the profile for what they are looking for.The performance report lists the search terms that showed your profile.

You stay the Owner. Here is how you add us.

It takes about two minutes, and you can undo it just as fast.

  1. Step 1Open your profileSearch for your business on Google while signed in, then open the menu with the three dots.
  2. Step 2Go to People and accessChoose Business Profile settings, then People and access.
  3. Step 3Add us as a ManagerChoose Add, enter the email address we give you, and select Manager, not Owner.
  4. Step 4Send the inviteWe accept it, and you keep full control of the profile.

What some companies sell, and what Google says about it

Your profile is too valuable to gamble with. These offers are common, and each one runs against something Google has published.

The offerWhat Google says
We will add your services and city to your business name.The name must be your real-world business name. Extra words break Google's guidelines and put the profile at risk.
We will get you reviews with a discount or a gift card.Rewards for reviews are prohibited. Google can remove reviews, block new ones for a time, or show a public warning.
We guarantee the top spot on Google Maps.Google's rules for agencies forbid guaranteeing top placement, and Google says there is no way to pay for a better local ranking.
We will set up Google chat on your profile.Google removed chat and call history from Business Profile on 31 July 2024.
Google charges a fee to keep your profile active.A Business Profile is free. Google says it will never ask you to pay to maintain it.

If your profile is suspended

It happens to honest businesses, and it is stressful because Google rarely says exactly why. Here is the process Google publishes:

If this happens while we manage your profile, we handle the appeal for you. We tell you which documents we need, you send them, and we prepare and file the appeal. We have done this for clients several times.

Google makes the final decision, so we cannot promise that a profile will be reinstated, and nobody honestly can.

Source: Google Business Profile Help, "Fix suspended or disabled profiles"

Verifying your profile, including video verification

A profile has to be verified before it shows properly. Google decides which method you get: a phone call or text, an email, a recorded video, a live video call or a postcard. You cannot choose.

Many service businesses are asked for a video. Google wants to see three things in it: where you are (street signs or the outside of your location), the business itself (your tools, equipment or a branded vehicle) and proof you run it (for example unlocking your truck or your workspace).

This is the one step only you can do, because Google wants to see you at your business. For some owners it is quick, and for others it is stressful. We go through it with you: what to film, in what order, and what Google is looking for. Google says a review can take up to five business days.

Source: Google Business Profile Help, "Verify your business on Google"

Part of one monthly price

Fully Managed Local SEO

$597a month

Get free ranking report Full pricing, including Google Ads
  • The full Local SEO packageWebsite, Google profile, listings, follow-up and the monthly map
  • No setup feeYou start without a large bill
  • Month to monthCancel anytime
  • Your accounts stay yoursYou always own your domain and your Google Business Profile

Questions about Google Business Profile management

Straight answers before you send anything.

Yes. Google does not charge to create or keep a Business Profile, and says it will never ask you to pay to maintain it. Be careful with calls or emails that claim to be from Google and ask for money or a code.
Yes. Google renamed Google My Business to Google Business Profile in 2021. It is the same listing.
No. You stay the Owner and add us as a Manager. A Manager cannot remove you or delete the profile, and you can remove us at any time.
Open your profile while signed in to Google, open the three-dot menu, choose Business Profile settings, then People and access. Choose Add, enter the email address, select Manager and send the invite.
Not if you travel to your customers. Google asks those businesses to hide the address and list the areas they serve, up to 20. If customers do visit a real location, you can show it, and one published test found that hiding an address lowered a business's ranking. It is a real trade-off, so we go through it with you before anything is set.
No. Google allows one profile for a service-area business, covering the whole area you serve. Extra profiles for other towns break the guidelines.
Only if it breaks Google's policies, for example spam or a review of the wrong business. Google does not remove reviews because the business disagrees with them.
For our clients, we handle the appeal: we ask you for the right documents, then prepare and file it for you. We have done this several times. Google makes the decision, so nobody can promise the result.
Every week.
Yes. We reply to every review, good or bad.
Common reasons are a profile that is not verified, the wrong category, or simply distance: Google shows the businesses closest to the person searching. Your free ranking report shows where you appear and where you do not.
Not for now. A profile performs best when your website and your business listings are right too, so profile management comes as part of our Local SEO package with both.
It cannot move you closer to a customer. Google weighs how far your business is from the person searching, so you will usually rank best near where you are based. Our monthly map shows you this honestly, area by area. It cannot remove an honest bad review. Google only removes reviews that break its policies, and does not settle disagreements about what happened on a job. The answer to a bad review is a calm reply and more reviews from happy customers.
Two ways. Google gives every profile a performance report: how many people viewed the profile, what they searched for, and how many tapped call, asked for directions or clicked through to your website. Those are Google's own numbers, in your own account. One thing to know: the calls number counts taps on the call button, not answered calls.
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Google Maps leads for home service contractors. We build your website and run your Google Business Profile.

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